Brad’s Skinny Mini Superbait

I was contracted to lead the full product development lifecycle for the new Brad’s Skinny Mini Superbait, from initial concept through manufacturing ramp-up. This included iterative prototyping using 3D printing, extensive on-the-water testing, and close collaboration with overseas manufacturing partners across Asia. All design work was completed in Fusion 360. I am the sole inventor listed on the patent-pending snap-shut feature and am credited with developing the lure’s hinge mechanism.  I have also contributed to numerous additional smaller-scale projects for Brad’s Killer Fishing Gear.